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Cracking Creativity: The Secrets of Creative Genius

Cracking Creativity: The Secrets of Creative Genius
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Manufacturer: Ten Speed Press
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Additional Cracking Creativity: The Secrets of Creative Genius Information

In this trailblazing book, internationally renowned business creativity expert Michael Michalko shows how creative people think—and how to put their secrets to work for you. To create this book, Michalko researched and analyzed hundreds of history's greatest thinkers—from Leonardo da Vinci to Pablo Picasso—and then brought their techniques into the modern home and workplace. The follow-up to the popular THINKERTOYS, which sold over 80,000 copies.

 

What Customers Say About Cracking Creativity: The Secrets of Creative Genius:

It should be required reading for all teachers, engineers, marketing people--anybody that needs to understand creativity. This book is an outstanding read and opens your mind to a ton of creative processes to spur creativity.

All that said, I have to admit I got something out of it. While the vast majority of the exercises were pointless, one or two of them made me think. This author likes to reference creative people throughout history (Freud, da Vinci, Darwin, Einstein, Bohr, Feinman, Edison, Tesla, Picasso, and many others). It forced me to sit still and put some ideas on paper and brainstorm. This book minus many of the author's ridiculous claims could be refined to a good magazine article. These people would be turning in their graves if they read how the author described their thought processes. His descriptions of their thinking is trite and jaw droppingly oversimplified.

My only complaint about the book is that toward the end of the book he repeated his historical examples. This can be an effective tool. This is unusual because I am not an avid reader at heart.

Without an open mind which is receptive to unconventional ideas some of the greatest breakthroughs in the world would have not happened. Now I am back to my predisposed, stodgy old personality. For several weeks after reading this book I found myself practicing the author suggested "keeping an open mind".

I really enjoyed reading this book. The best part of this book is that it emphasized the importance of keeping an open mind. Maybe I should read his new book "Thinker toys" for a fresh injection of creativity.

The author presents many historical case studies of creativity and demonstrates how they apply to different problem solving situations. This made the book a little repetitious and tedious to read.

The author repeatedly used the same examples chapter after chapter. I know many people will not agree with me, I'm not looking for that. Overall, I do think that there were some interesting observations made in the book.

write some things on note cards, shuffle the cards around, pick cards at random, read cards, and volia. I just wanted to say, in my opinion, if you feel you are already a creative person, such as an artist, designer, musician, whatever, I don't necessarily think that you will get much of anything out of this book. Creative answer to problem.

I had to read this book for a class called Creativity and Visual Communication. I felt like each strategy for coming up with creative ideas was the same. As an interior designer, I do not feel like this book has helped me in discovering any new approaches for thinking creatively.

However, I continually had the feeling that I read this already. After finishing the book, I felt rather confused because all of the strategies seemed to mush together.

Anyone who says Darwin was a genius, obviously does not know what they are talking about- a genius would not be wrong. This book on creativity has anti-God sentiment woven through it. If this kind of thing does not bother you, then take a chance and check it out, its only a little boring. The author is also obviously pagan. I was offended by it and that very fact took away any usefulness from me that it may have had. The book celebritizes Darwin and others who are known for being anti-God and pro-evolution.

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